AIDnetwork is a communication agency with offices in Milan, Brussels and Geneva that provides Public Relations, Marketing Communication and Multimedia services. The company is completely independent and private.

Founded more than 34 years ago under the name of Studio CPM by Carlo Pignagnoli, a founding member of FERPI, today it consists of 12 professionals located in Milan, Brussels and Geneva and focuses on specific areas of competence, managing integrated communication projects.

Our professionals' solid skills together with creativity, proactiveness and flexibility, are the key factors to successfully achieve the communication objectives of AIDnetwork’s customers.

AIDnetwork has a long, significant experience and a large portfolio of clients served, with a particular focus on ICT.
It is a partner of GlobalReachPR, an international network of PR agencies specializing in the ICT sector. It is also a partner of INBA Global Marketing Alliance, an international network of communication agencies.

1. The size of an agency is not a valid index for determining its efficiency and professionalism: as always, what counts are the people, their preparation and their ability to create value for the agency's clients.

2. A good agency must, first of all, demonstrate an ability to listen, indispensable for understanding the client's expectations. Don't take it for granted, because listening is not easy at all.

3. Being highly proactive over time is a sign of an agency’s vitality. How many questions has your agency asked you while getting to know your company?

4. Are any of the agency's clients willing to give it a personal endorsement? If an agency has done a good job for its clients, they should certainly be available to say good things about it.

5. It is similarly important that journalists are available to give their positive comment of the agency’s work. An agency that knows its craft is considered a precious resource by media operators.

6. A good agency will make its cost structure as clear as possible: unexpected costs or inadequate spending indicate a lack of transparency and correctness.

7. How often have you had the pleasure of meeting and chatting with the heads of the agency? Only when the contract is signed or renewed, or when something's wrong? The heads of a good agency create a constant, personal relationship with their clients, meeting with them frequently to gauge their level of satisfaction.

8. An agency’s reporting is very important: it must be punctual, precise and detailed and contain an analysis of the facts together with their valuation. It is also important to identify measures to be taken for the activities that haven't generated the promised results.